Our craft

Rooted in heritage. Crafted by artisans. Made to endure.

Anupama Singh personally travels across Indian cities and artisan clusters — connecting with weavers, understanding their craft, and handpicking each saree and dress material.

Our journey

A banker who left to sell sarees

A seasoned banker turned entrepreneur, Anupama has always carried two lifelong passions — exploring Bharat’s culturally rich and historically significant cities, and collecting authentic, handcrafted sarees and dress materials that reflect the soul of Indian artistry.

Her journeys across Bharat were never just trips; they were emotional experiences. In each place she found a story: a weaver’s legacy, a craft preserved through generations, a design born from tradition, and a fabric that carried centuries of culture.

Our journey is built not just on aesthetics but also on ethics.

By buying directly from artisans, we work toward fair compensation, sustainable livelihood and recognition for their artistry.

A mustard-gold saree with a crimson zari border

Two of the clusters

Chosen from weaving clusters across Bharat

The shop also holds pieces from Bengal, Gujarat, Maharashtra, Bihar and beyond — each piece’s own page names where it is from.

A deep crimson Banarasi silk with gold zari brocade

01 · Uttar Pradesh

Banaras

“the bustling lanes of Banaras”

Banarasi silk: gold and silver zari carried as a supplementary weft into a silk ground, worked densest at the border and the pallu.

Pieces from Banaras
A teal Kanjeevaram silk with a broad gold zari border

02 · South India

South India

“the intricate weave clusters of South India”

Kanjeevaram: heavy mulberry silk, the border and the body woven separately and joined, so the contrast at the join is structural rather than printed.

Pieces from South India

The region shown on each piece is the one recorded for it in AHA’s own inventory. No Handloom Mark, Silk Mark or GI certificate is claimed unless the piece’s page says so.

Fabric & care

Handloom improves with age, if you let it

The instructions for a specific piece are on its own page. These hold for everything AHA sells.

Silk
Dry clean. Store folded in cotton muslin rather than plastic, and refold along a different line every few months so the zari does not crease in one place. Keep out of direct sunlight — the dye fades long before the metal does.
Cotton
Hand wash cold and separately for the first three washes; handloom dye bleeds until it has settled. Dry in shade. Press on the reverse while slightly damp.
Organza
Dry clean only, and never wring — organza takes a crease permanently. Store rolled on a wide tube rather than folded.
Block print and resist dye
Cold water, no soaking, no direct sun. Indigo softens over the first year. That is what it is meant to do.

Every piece we curate carries the legacy of generations.

New pieces first

One saree, many stories — see them as they arrive.